SingleKeyPropTech, Canada
$0 to $1M
in revenue, 16 months
I joined as employee #4 and built the growth function from the ground up. Performance marketing and Google Ads on a constrained budget, with no playbook to copy.
You built the product.
Now let's build the market.
Too Much Noise is a fractional GTM and performance practice for founders and brands who are past the idea stage and ready to grow with precision.
I work directly with you. No account managers. No junior team. No handoffs. A senior operator with 17+ years, $81M+ in managed media spend, and a clear track record of turning complex growth problems into systems that compound.
0+
Years in Growth and Performance Marketing
$0M+
Managed in Media Spend
$68.7M+
Raised by Founders I've Worked With
Brands I Have Worked With
Twitter
Nintendo
L'Oreal
Microsoft
KIA
Apple
Home Depot
TD Bank
Sun Life
Planned Parenthood
And 50+ more across B2B, DTC, SaaS, InsurTech, PropTech, and eCommerce.
What I Do
GTM is the strategy. GTC is the moat.
The brands that win don't just go to market. They own the conversation in every room their buyer already lives in.
Go-to-Market and Go-to-Community are not the same thing, and most operators only build one of them. I build both. Together, they create the kind of growth that survives channel shifts, algorithm changes, and competitive noise.
01
GTM Strategy and Execution
ICP definition. Channel sequencing. Funnel architecture. Messaging that converts. CAC and LTV modeling that reflects how your business actually works. Built for your stage, your budget, and your window.
02
Go-to-Community (GTC)
The channel everyone talks about and almost no one builds correctly. I identify where your buyers already gather, design the community presence that earns trust at scale, and wire it into a repeatable revenue engine.
03
Performance Marketing
Google. Meta. LinkedIn. TikTok. Reddit. YouTube. Snap. Programmatic. $81M+ managed across 60+ brands. I run the accounts, own the numbers, and report on what actually matters: revenue.
04
Fractional CMO and Accelerator Advisory
Senior marketing leadership without the full-time overhead. As co-founder of ADVNTEDGE (theadvntedge.co), a senior-only GTM and performance collective active across the US, Europe, and LATAM, I bring accelerator-level thinking and execution to your company at the pace your stage demands.
Who This Is For
Not for everyone. Made for Founders and Performance Leaders.
- 01
Early-Stage Founders
Pre-seed through Series A. If you are figuring out your first growth channel or preparing to raise, I help you get the GTM narrative right before the runway gets short.
- 02
Scaleup Teams
You have traction. The engine is not efficient. CAC is drifting, attribution is broken, and the channel that worked at $10K/month is not working at $100K/month. I fix the system, not the symptoms.
- 03
Brands and DTC Operators
Performance without brand is noise. Brand without performance is expensive art. I build both, at the same time, on the same budget.
- 04
Founders Raising Capital
I have participated in fundraising rounds and sat in diligence rooms. A clear GTM is a fundraising asset, not an afterthought. I help you build the narrative and the numbers that close investors.
- 05
Agencies and Accelerators
White-label senior strategy, portfolio support, and fractional leadership for accelerators in the US, Europe, and LATAM. I have worked inside the programs. I know what portfolio companies actually need at each stage.
Proof
GTM by the numbers.
Not projections. Not case study theater. Outcomes from companies I worked inside.
Players HealthInsurTech
8x ROAS
on paid media
Full-funnel performance build across paid channels. Structured for scale, not just short-term efficiency.
ONX SportseCommerce
663% YoY
gross sales growth
Klaviyo lifecycle, community strategy, paid media, and GTM systems working together as one engine.
These are representative results. The common thread is strategy and execution running in parallel, not sequence.
About
Pedro Martheyn
Toronto, Canada
Toronto, Canada
I have been in the room.
17 years. Two agencies. Two continents. 60+ brands. A lot of founders who went on to raise, scale, and win.
I am Pedro Martheyn. I have spent 17+ years at the intersection of growth, performance, and brand strategy. Senior roles at Twitter and Publicis. Co-founder of two agencies in Canada. Employee #4 at SingleKey, where I helped build the company from zero. Six years as Lead Digital Marketing Instructor at BrainStation. $81M+ in managed ad spend across Microsoft, L'Oreal, Nintendo, Home Depot, TD Bank, Sun Life, and 50+ more.
I have participated in fundraising rounds and sat in diligence rooms with founders across every stage. I understand how GTM clarity changes the conversation with investors, and I build the systems that support both the raise and the growth that follows.
I co-founded ADVNTEDGE, a senior-only performance marketing and GTM collective. We work with founders, brands, and accelerator portfolios across the US, Europe, and LATAM. No junior staff. No handoffs. Senior operators at every touchpoint.
On the ground in Medellin, I am building the LATAM startup ecosystem from the inside. I run AnamasTECH, a recurring founder and operator meetup series. I co-organize investor and founder events across Medellin and Bogota alongside collaborators in venture and early-stage capital. The next generation of breakout companies is being built in this region, and I am committed to being part of that.
I do not advise from the sidelines. I work alongside you, embedded in the problem, until the engine runs on its own.
What People Say
Don't take my word for it.
"
Pedro helped SingleKey grow from $0 to $1M revenue in 16 months through performance marketing and Google Ads on a tight budget.
Viler Lika
CEO at SingleKey
★★★★★
"
Pedro drove exceptional growth in our SEM efforts through innovative, data-driven marketing strategies. Over two years, he delivered stellar results.
Wendy Goldman
VP Marketing at Joyride
★★★★★
"
Pedro is one of the world's leading experts in AdWords management. His knowledge extends far beyond competitors.
Brigham Dallas
Owner at Hello Sugar
★★★★★
How We Work
Four ways in. One standard of work.
01
1:1 Strategy Sessions
A focused session to get unstuck. Audits, channel reviews, funnel walkthroughs, messaging clarity. Best when you need a clear answer fast.
02
Monthly Growth Program
Hands-on and embedded. I run the accounts, read the data, build the systems, and show up every week. This is the closest thing to having a senior growth hire without the full-time cost.
03
Fractional CMO
Strategic leadership and execution for companies that need senior direction without a full-time commitment. I work with your team, set direction, report to leadership, and own the outcomes.
04
Accelerator-Level Advisory
For founders inside accelerator programs or building at pace. GTM narrative, community strategy, channel sequencing, and investor-ready growth metrics. The same methodology behind ADVNTEDGE, applied directly to your company.
Not sure which fits? Let's figure it out in 30 minutes.
Let's Talk
Tell me where you are and where you are trying to go. I read every submission personally and respond within 24 hours.