A working GTM strategy needs 5 parts and nothing more. The buyer defined as a real situation. One positioning statement naming the real alternative it beats. The funnel mapped to how that buyer actually decides. Channels sized to real capacity. And the 90-day metrics that prove the plan is working.
Background on each part: what a go-to-market strategy is, how to build one for a launch, how AEO fits into the plan, and what a fractional GTM consultant actually does.
Not a demographic. What's true about their day right now, and what has to change before they act.
Names the real alternative it beats, which is often inaction, not a competitor by name.
Awareness, consideration, decision, matched to the real questions asked at each stage.
Three channels run properly beat 6 run at half effort, nearly every time.
A handful of leading indicators tied to the plan's actual bet, not a dashboard of everything.
The checklist is the shape, the document is the substance. A team can use the 5 parts to self-audit an existing plan in an afternoon, but each part still needs real buyer research and real numbers behind it before it's an actual strategy instead of a template filled in generically.
Sequencing and capacity. Most checklists list channels and tactics without saying which one goes first or how much a real team can actually run at once, which is exactly where launches fall apart, not in the idea stage but in the execution math.
Thirty minutes, no deck. We go part by part and you leave knowing which one is actually costing you the launch.